Google previously co-developed flagship Android devices with original equipment manufacturers through the Nexus program, which were designed to be "reference" devices for the Android platform, but the devices retained similarities to other devices made by their respective partners. Rick Osterloh, former president of Motorola, joined Google as its senior vice president of hardware in April 2016, and Google initiated development of an ecosystem of in-house products and platforms, including the Google Home smart speaker, Google Assistant intelligent personal assistant, and Google Daydream, Google's virtual reality platform. The Pixels were announced on October 4, 2016, and serve as Google's launch devices for Android 7.1 "Nougat". The song Closer by Lemaitre Music was used in the device's introductory film.
In the United States, Pixel is exclusive to Verizon Wireless and Project Fi, but also available direct-to-consumer via Google's online store or from Best Buy. In the United Kingdom, they are available direct-to-consumer via Google's online store, and through EE and Carphone Warehouse. In India, they became available for preorder from October 13 from Flipkart, Reliance Digital, and Cromā, with general store availability on October 25.
On October 4, 2017, Google announced the Pixel 2 and Pixel 2 XL smartphones, succeeding the original Pixel devices. The Pixel and Pixel XL were removed from the Google Store and discontinued on April 11, 2018.
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